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Description

Marx "Braniff Air Hostess" Fashion Doll Set, Emilio Pucci "Air Strip" Uniforms. A rare and highly collectible Marx "Braniff Air Hostess" fashion doll set, dating to approximately 1967, celebrating Braniff International Airways' revolutionary "Air Strip" flight attendant uniforms designed by legendary Italian couturier Emilio Pucci. Issued at the height of Braniff's celebrated "End of the Plain Plane" branding campaign, this set represents one of the most striking intersections of aviation history, high fashion, and mid-century toy design. The original display box features bold, high-modernist graphics in vibrant Pucci-inspired hues of lime green, magenta, turquoise, and yellow alongside slanted "BRANIFF AIR HOSTESS" typography characteristic of 1960s design language. A printed credit to Emilio Pucci underscores the couture pedigree of the uniforms reproduced within. The set includes a 12-inch brunette fashion doll, styled with a 1960s flip hairstyle and dressed in her base-layer white lace-trimmed lingerie, reflecting Pucci's theatrical "Air Strip" concept, where flight attendants removed coordinated outer layers throughout the flight to reveal colorfully layered ensembles. Marx Braniff Air Hostess sets are highly sought after by collectors of aviation memorabilia, mid-century fashion, and designer crossover collectibles. Complete or near-complete examples, especially retaining original packaging and accessories, including the distinctive Rain Dome, are increasingly scarce. Age and handling related wear to packaging and doll and accessories, including cracking to one of the Rain Domes. Braniff International: The Models and Memorabilia of Braniff Airways “Where Travel Became Art"

Auction Info

Proxy Bidding Ends 
March
21st Saturday 9:50 am CT
Auction Dates
March
21st Saturday
Proxy Bidding Time Remaining 
22 Days 22h 10m 11s
Internet/Mail Bids: 0
Lot Tracking Activity: 3
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This lot is in: 1 - Space Session
(Lots 71001-71312) - 10:00 AM Central Time, Saturday, March 21, 2026.
[Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live now starts within 2 hours of when the auction opens for proxy bidding and continues through the live session.]

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Additional Location Info:
Heritage Auctions - Dallas
2801 W. Airport Freeway
Dallas, TX 75261

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