At Heritage Auctions, the privacy of our clients and other website visitors is of the utmost importance. Heritage strives to gain and maintain the trust of our consigners, sellers, bidders and buyers by continually protecting identities and holding information in confidence. All information that you provide us when using Heritage websites is held in confidence, except as herein noted.
If you do have questions or concerns regarding this policy, please contact Heritage either by email at
or by writing us at the following address:
3500 Maple Avenue, 17th Floor
Dallas, TX 75219-3941
- What personal information do we collect and why?
- How does Heritage use your information?
- With whom does Heritage share your information?
- What are cookies and how are they used?
- How do we ensure the protection of your personal information?
- Reviewing and changing your information
- Do Not Track notice and disclosure
What personal information do we collect and why?
We collect any and/or all of the following, depending on what particular form you fill out, and store the data at our operations centers, including but not limited to those in the United States. Our surveys and contests collect your name, email address, address, telephone number, and information about your collecting and selling habits and interests. Our free email notices require only an email address. Our registration for participating in online auctions collects your name, email address, address, telephone number, and a valid credit card, eCheck or other validation method.
We automatically record your IP address, session duration, transaction data, the order and addresses of the pages you visit, and in most cases the data that you enter on those pages. We use all of this information to improve the navigation, functionality, and general service that our website provides.
How does Heritage use your information?
Heritage researches our customers' usage patterns and demographics based on the information provided to us during their experiences on our website. We do this to better understand our customers' needs and enhance our service. This information is compiled and analyzed for internal use.
Registration qualifies a user as a Heritage customer and regardless of any regulation to the contrary agrees, until this consent is revoked in writing, that Heritage may from time to time contact the user concerning sale and purchase opportunities available through Heritage.
We reserve the right to share information, when we deem appropriate, with third parties that are acting proper legal authority (e.g. subpoenas), including police and governmental agencies. We respond to credit references initiated by you or in the trade. In such instances, we generally will verify whether you are a known customer, the length of time you may have done business with us, your high credit, and whether your account is in good standing.
What are cookies and how are they used?
NOTE: Heritage Auctions is a United States company and operates under US law. At this time, no US court has ruled that an IP address is PII. Therefore, as it relates to our data gathering and usage activities and the data gathering and usage activities of our third party partners, Heritage does not consider IP address to be personally identifiable information as this data is not used in that context. We understand that some entities and individuals outside the US do consider IP address to be PII and we therefore disclose these practices.
How do we ensure the protection of your personal information?
Heritage maintains reasonable physical, electronic, and procedural safeguards to protect the security and integrity of all Personal Information provided to us.
Heritage limits access to personal information about you to those employees who we reasonably believe need to come into contact with that information to provide products or services to you in order to do their jobs.
In the interest of privacy and security, we automatically expire your session when a specific period goes by without activity. Heritage takes reasonable precautions - including administrative, technical, and physical measures - to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
Reviewing and changing your information
Heritage has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by going to your My Profile page.
For any personally identifiable information that cannot be updated via your My Profile page, please make a request to have it changed, if needed, using the contact information listed above.
Do Not Track notice and disclosure
Heritage does not currently respond to Web browser “do not track” signals and similar signals as providers of these signals do not currently operate according to common, industry-accepted standards. However, as stated earlier in this policy, your browser provides tools to allow you to change your privacy and security settings. For instructions, consult your browser’s Help menu.
Heritage does not knowingly allow other parties to collect personally identifiable information about an individual consumer’s online activities over time and across different websites when a consumer uses our websites and services.
For more information on Do Not Track, visit allaboutdnt.com.
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