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Description

"Old Autocrat Whiskey" Advertisement on Battle of Guasimas Print. 27.5" x 19.75" (sight). Old Autocrat Whiskey colored lithograph advertisement using the Kurz & Allison print, "The Battle of Guasimas Near Santiago June 24th, 1898. The 9th and 10th Colored Cavalry in Support of Rough Riders" from 1899. The Buffalo Soldiers were the only African American men to fight in Cuba during the Spanish American War. Combined with the Rough Riders and the 24th and 25th infantries, it was considered the most integrated battle force of the 19th century. This sign was aimed at Black patrons by associating the brand with the heroics of the 9th and 10th USCT Cavalry with the Rough Riders during the Spanish American War. This sign was made to hang in a Black bar in the early 1900s, just as there were many such bar signs intended for white patrons produced by Anheuser Busch and "Custer's Last Stand." Unlike the signs for white patrons, almost no such signs with Black themes survive. This is the first example we have seen. It is framed to an overall size of 32" x 23.5". Not examined outside of the frame.

Condition: Print is very lightly soiled. Frame rubbed and chipped in a few places.


Auction Info

Auction Dates
October, 2022
19th Wednesday
Bids + Registered Phone Bidders: 8
Lot Tracking Activity: N/A
Page Views: 449

Buyer's Premium per Lot:
25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 15% of any amount over $3,000,000 per lot.

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Sold on Oct 19, 2022 for: $1,750.00
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