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    D290-15 Y. A. TITTLE. In the early ‘50’s, much of America’s youth was captivated by images of sports heroes, and by a large margin, Topps and Bowman furnished the mainstream of these mediums. Elsewhere, there emerged isolated promotions which were fleeting and terribly localized. Among the most remote of these were bread labels. From a central copyright, several franchised bakeries subscribed to this promotion. Today, we’ve categorized this genre into 16 different themes, and of those only one is comprised exclusively of Nflplayers. Bread labels, of course, are hopelessly fragile. But further, they were only intended to sell the product, not to provide durable collections. After all, access to the contents was tantamount to destroying the label. Little wonder then that these bread labels are nearly extinct. However, modern hobbyists have determined that the football series, identified as D290- 15, showcased 32 different. Of those, one of the most prized is Y. A. Tittle. Carefully dislodged from a bread loaf more than a half century ago, this one is among the finest available. It has a few excusable light to mild creases, but Tittle’s image is unharmed. The label is fully dimensioned at 2 3/4" horizontally and vertically, and all eight points, as designed into the crescent corners, are minimally excellent. Though technically VG overall, this one is a remarkable beauty.

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    Auction Dates
    December, 2003
    9th Tuesday
    Bids + Registered Phone Bidders: 7
    Lot Tracking Activity: N/A
    Page Views: 189
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