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    "HI-YA HUSKIES". Ruth was a slugger of epic measure, and his was a free, effervescent spirit.  Gehrig was a slugger of epic measure; his karma was reflective, even inverted.  Ruth daily sifted through endorsement opportunities; Gehrig waited for the phone to ring.  Today, there's a subculture in our hobby that dwells exclusively on collecting Ruth's galaxy of advertising.  Gehrig, on the other hand, appears only infrequently on Madison Avenue.  One of his numbered endorsements is represented here.  It's a six-ply fold-out pamphlet extolling the virtue of Post Cereal's "Huskies." This stuff must have been pretty foul as "Huskies" shortly dropped from view.  This full color advertiser unfolds to about 10 1/2" x 12 1/2" and its reverse invites young consumers to capitalize on a host of freebies available in exchange for a specified number of "Huskies" box tops.  Other endorsers included Bill Terry, Tony Lazzeri and Jay Berwanger.  Small holes have developed at the folded corners, but this fine rarity is still VG/EX-EX.

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    Auction Dates
    July, 2004
    29th Thursday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
    Page Views: 245
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