Skip to main content
Go to accessibility notice

    Description

    "HI-YA HUSKIES". Ruth was a slugger of epic measure, and his was a free, effervescent spirit.  Gehrig was a slugger of epic measure; his karma was reflective, even inverted.  Ruth daily sifted through endorsement opportunities; Gehrig waited for the phone to ring.  Today, there's a subculture in our hobby that dwells exclusively on collecting Ruth's galaxy of advertising.  Gehrig, on the other hand, appears only infrequently on Madison Avenue.  One of his numbered endorsements is represented here.  It's a six-ply fold-out pamphlet extolling the virtue of Post Cereal's "Huskies." This stuff must have been pretty foul as "Huskies" shortly dropped from view.  This full color advertiser unfolds to about 10 1/2" x 12 1/2" and its reverse invites young consumers to capitalize on a host of freebies available in exchange for a specified number of "Huskies" box tops.  Other endorsers included Bill Terry, Tony Lazzeri and Jay Berwanger.  Small holes have developed at the folded corners, but this fine rarity is still VG/EX-EX.

    Shipping, Taxes, Terms and Bidding
    View shipping information

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    July, 2004
    29th Thursday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
    Page Views: 245
    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2019 May 9 - 10 Space Exploration Signature Auction Featuring The Armstong Family Collection Part II.

    Learn about consigning with us

    The department director has the heart of a true and highly knowledgeable collector with the business acumen of someone who has been not only successful but has decades of an impeccable track record
    David Greenburg,
    Chicago, IL
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Video tutorial

    Getting the most out of search

    Recent auctions

    2018 December 9 Arms & Armor, Civil War & Militaria Signature Auction - Dallas
    2018 December 9 Arms & Armor, Civil War & Militaria Signature Auction - Dallas
    REALIZED SO FAR $1,490,138