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    [Benjamin Franklin]. The Pennsylvania Gazette Newspaper. Number 1877. Four integral pages, 9.75" x 15.75", December 13, 1764. Philadelphia: B. Franklin, Post-Master, and D. Hall, at the New Printing-Office. Printed in three columns, this issue of the Gazette is filled with ads for the sale of houses, land sales, lost items, runaway servants, and livestock sales. Also, a "Manifesto of the Empress of Russia, relating to the late Assassination of Prince Ivan" and other news from Europe. Local new pieces include a rumor "that the famous Pondiac [sic] [this being during Pontiac's Rebellion, 1763-1766] finding the other Indian Nations had made Peace with the English, had sent a Message...desiring to be included in the Treaty; Col. Bradstreet broke the Wampum, and sent back the Messengers to acquaint him that he must come, or send his Son; but that the found pretences to decline both, however that at last Peace was concluded with him." Main, vertical fold is weakened and separating; paper loss along the bottom edge, but not affecting the text. Chipping at the edges. Pencil marks on page two, text remains fine.

    The Universal Instructor in All Arts and Sciences and Pennsylvania Gazette was the original name of a newspaper which Samuel Keimer started in Philadelphia in 1723. Following Samuel Keimer's bankruptcy in 1729, Benjamin Franklin took over the newspaper, renamed it The Pennsylvania Gazette, and made it one of the most prominent and important newspapers in all the American colonies. Franklin not only printed the paper but also often contributed pieces under aliases. The Gazette printed local news, extracts from the London newspaper The Spectator, jokes, verses, humorous attacks on a rival paper, The Mercury, moral essays by Franklin, elaborate hoaxes, and political satire. Often Franklin wrote and printed letters to himself, either to emphasize some truth or to ridicule some mythical, but typical reader.


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