Limited Edition of the Groundbreaking French Work on Poster ArtErnest Maindron. Les Affiches Illustrées (1886-1895). Paris: Librairie Artistique, 1896.
Number 965 of 1,000 limited edition copies. Small folio. 255 pages. Containing sixty-four chromolithographed plates after Cheret, Grasset, Mucha, Toulouse-Lautrec, and many others, with over 100 reproductions.
Bound in quarter red cloth over boards with the original wrappers expertly mounted on the covers. Minor shelf wear and rubbing to the binding. Light toning to the textblock edges. Overall, a stunning illustrated work in near fine condition.
"Ernest Maindron curated an exhibition on the history of advertising in 1889 and wrote two books on the poster, the first appearing in 1886 and the second a decade later. Like Alexandre and Fénéon, he was keen to establish the validity of the poster as an art form. His reasoning, however, was different. Where they hinted that the canonical ordering of the arts was in itself a questionable practice, he simply tried to tinker with the canon by revising the status of the poster, to which he gave all the attributes of a fine art" (Marcus Verhagen, "The Poster in Fin-de-Siècle Paris: 'That Mobile and Degenerate Art'" in Cinema and the Invention of Modern Life, p. 110).
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