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    Limited Edition of the Groundbreaking French Work on Poster Art

    Ernest Maindron. Les Affiches Illustrées. [Paris]: Librairie Artistique, 1886. Number 315 of 500 limited edition copies. Large quarto. 156 pages. Containing twenty chromolithographed plates after Cheret, with additional black and white reproductions. Contemporary half red cloth over marbled paper boards. Minor rubbing to extremities with chipping and fraying to spine ends. Two-inch area of abrading to front joint. Spine leaning and front hinge shaken. Rear joint splitting from tail. Society of Illustrators bookplate and stamps. Overall, a stunning illustrated work in very good condition.

    "Ernest Maindron curated an exhibition on the history of advertising in 1889 and wrote two books on the poster, the first appearing in 1886 and the second a decade later. Like Alexandre and Fénéon, he was keen to establish the validity of the poster as an art form. His reasoning, however, was different. Where they hinted that the canonical ordering of the arts was in itself a questionable practice, he simply tried to tinker with the canon by revising the status of the poster, to which he gave all the attributes of a fine art" (Marcus Verhagen, "The Poster in Fin-de-Siècle Paris: 'That Mobile and Degenerate Art'" in Cinema and the Invention of Modern Life, p. 110).


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    Auction Dates
    April, 2012
    11th Wednesday
    Bids + Registered Phone Bidders: 3
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