[Mickey Spillane]. Collection of Miller Lite Costumes.Click the image to load the highest resolution version.
Auction Preview: Preview items may not have yet been properly described or vetted, and items are posted as soon as they have a description or a picture. We are continuing to add and correct information as we approach the auction posting date, so check back here often and Contact us with any comments or suggestions.
Description[Mickey Spillane]. Collection of Miller Lite Costumes. [Milwaukee: circa mid-1980s]. Assortment of costumes for Miller Lite commercials.
[Mickey Spillane]. Collection of Miller Lite Costumes. [Milwaukee: Miller Brewing Company, circa mid-1980s]. Assortment of costumes for Miller Lite commercials, including western attire (cowboy-cut western shirt with snap buttons, custom fedora and beer holsters), golf attire (five shirts, one pair of red pants, one windbreaker jacket, and one hat) and baseball attire (one hat, one windbreaker jacket, one jersey, one pair of pants, and socks), with various Miller Lite promotional material in which Spillane is pictured wearing some of these outfits. Generally very good, with some staining or other signs of age. From the Estate of Mickey Spillane.
In 1973 Miller began a branding campaign for its Lite beer utilizing athletes and other celebrities. The first spokesman was New York Jets running back Matt Snell, but as time went on others were added to the successful campaign's roster including Rodney Dangerfield, Larry Csonka, Frank Deford John Madden, Lee Meredith, Bob Uecker, and of course, Mickey Spillane. Throughout the 1980s Miller utilized their "All-Star Celebrities" for promotional purposes, offering them to their distributors for special events.
Fees, Shipping, and Handling Description: (view shipping information)
Sales Tax information | Terms and Conditions
Bidding Guidelines and Bid Increments
Glossary of Terms
Grand Format: Heritage Live®:After Internet bidding closes, live bidding will take place through www.HA.com/Live. Your secret maximum bid placed prior to the live event will compete against the live bids. To maximize your chances of winning, enter realistic secret maximum bids on our site. Many of our proxy bidders are successful at winning lots in these auctions, and usually below their secret maximum. You can also place last minute bids directly with us by e-mailing Bid@HA.com or calling 1-866-835-3243. (Important note: Due to software and Internet latency, live bids may not register in time, so enter realistic proxy bids.)
Grand Format Floor Sessions
Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live starts 24 hours before the live session begins and continues through the session. During the live auction event, bidding in person is encouraged, and Heritage Live includes streaming audio and often video during the event.