Skip to main content
Go to accessibility notice

    Description

    Rare 1916 Coca-Cola Cardboard Advertising Sign With Swastika Motif. The sign measures 14" x 11" and features a border of green swastikas surrounding two red Coca-Cola bottles. The accompanying text reads: "DRINK A BOTTLE OF Coca-Cola AND BE LUCKY Look under the cork and you may find a coupon calling for a cash premium from 5¢ to $1.00 ASK THE DEALER FOR DETAILS". Coca-Cola used the swastika again in 1925 when it introduced a watch fob in that design. The swastika was widely used as a symbol of good luck or good fortune prior to the Second World War. The sign has several spots of age discoloration, several chips and tears to the perimeter (mainly along the bottom), and two large sections of the bottom corners are missing, else this uncommon poster is in good condition. Long aknowledged by collectors as one of the toughest Coke signes to find.
    As a wonderful bonus to this rare sign the reverse features original watercolor artwork by Jeannette Hale for a hamburger stand called "Herold's" with the delightful slogan "WE MAKE 'EM FAT AT Herold's". The artwork is the perfect addition to the sign and together they are wonderfully evocative of the period.


    Auction Info

    Auction Dates
    February, 2007
    26th-27th Monday-Tuesday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 7,482

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $9) per lot.

    Sold for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2021 June 9 - 10 Rare Books Signature Auction - Dallas.

    Learn about consigning with us

    We had a wonderful time in New York during the October 2013 Historical Manuscripts auction that featured my mother’s papers collected during her tenure as Martin Luther King, Jr.’s secretary. In fact, the entire experience from beginning to end has been a pleasure.
    Howard Ballou,
    Brandon, MS
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Video tutorial

    Getting the most out of search