Coca Cola Gum Company Chartered in 1903. This less than successful experience in expanding the product line of the Coca Cola...

Click the image to load the highest resolution version.

Sold on Jun 22, 2005 for:

Sign-in or Join (free & quick)

Get one of these:

Share this lot

Track Item Printable Auction Results

Sell One of These

Description

Auction Info

Guides & Info

Description

Coca Cola Gum Company Chartered in 1903. This less than successful experience in expanding the product line of the Coca Cola Company created one of the most sought after collectibles in the advertising field. This 11 1/2" tall Coca Cola Gum advertiser made in 1916 by the Franklin Mfg. Co. in Richmond, Virginia was Franklin's attempt to register the Coca Cola trademark and sell the gum. This was met with opposition by the Atlanta based Coke company and the jars were produced and distributed during the time that the opposition was being reviewed. Accompanying this jar is a letter from Coca Cola historian Wilbur Kurtz written in 1969 telling the story of the Coca Cola Gum jars made by Franklin. The jar is in excellent condition with only minor chipping around the rim of the lid. Embossed on the front is the disputed Coca Cola logo advertising Pepsin Gum. Complete with lid and historic details this jar hits the top 40 on the list of collectibles.