Skip to main content
Go to accessibility notice


    Coca Cola Gum Company Chartered in 1903. This less than successful experience in expanding the product line of the Coca Cola Company created one of the most sought after collectibles in the advertising field. This 11 1/2" tall Coca Cola Gum advertiser made in 1916 by the Franklin Mfg. Co. in Richmond, Virginia was Franklin's attempt to register the Coca Cola trademark and sell the gum. This was met with opposition by the Atlanta based Coke company and the jars were produced and distributed during the time that the opposition was being reviewed. Accompanying this jar is a letter from Coca Cola historian Wilbur Kurtz written in 1969 telling the story of the Coca Cola Gum jars made by Franklin. The jar is in excellent condition with only minor chipping around the rim of the lid. Embossed on the front is the disputed Coca Cola logo advertising Pepsin Gum. Complete with lid and historic details this jar hits the top 40 on the list of collectibles.

    Shipping, Taxes, Terms and Bidding
    Calculate Standard Domestic Shipping

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    June, 2005
    22nd-23rd Wednesday-Thursday
    Bids + Registered Phone Bidders: 9
    Lot Tracking Activity: N/A
    Page Views: 3,312

    Buyer's Premium per Lot:
    15% of the successful bid (minimum $9) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2018 October 25 Manuscripts - Dallas.

    Learn about consigning with us

    The department director has the heart of a true and highly knowledgeable collector with the business acumen of someone who has been not only successful but has decades of an impeccable track record
    David Greenburg,
    Chicago, IL
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2018 June 10 Arms & Armor, Civil War & Militaria Signature Auction - Dallas
    2018 June 10 Arms & Armor, Civil War & Militaria Signature Auction - Dallas
    REALIZED SO FAR $621,865