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    Description

    "Custer's Last Fight": The Iconic Anheuser-Busch Advertising Sign. It is difficult to say whether this classic is more familiar as an advertising sign or as a fanciful depiction of Custer's demise. In any case, it is certainly an almost universally-recognized image. Taken from an oil painting presented to the 7th Cavalry, the sign first appeared in an 1896-dated version. It was later depicted by Anheuser-Busch in a number of other versions over the decades. This edition was most likely printed and distributed in the 1930s after the repeal of Prohibition in 1933.

    Measuring 46" x 37" in its original frame, the sign is made of heavy cardboard with a glossy finish. Overall condition is excellent for a sign of this type, with only a few trivial; surface blemishes and a little water staining at the bottom. No Custer collector should be without one!
    From the Glenwood Swanson Collection.


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    Auction Info

    Proxy Bidding Ends
    June
    9th Saturday 10:50 am CT
    Auction Dates
    June
    9th Saturday
    Proxy Bidding Time Remaining
    19 Days 13h 38m 11s
    Bids + Registered Phone Bidders: 0
    Lot Tracking Activity: 10
    Page Views: 80

    Buyer's Premium per Lot:
    25% on the first $250,000 (minimum $19), plus 20% of any amount between $250,000 and $2,500,000, plus 12% of any amount over $2,500,000 per lot.

    This lot is in: 1 - Grand Format Floor Session (Live Floor, Live Phone, Mail, Fax, Internet, and Heritage Live):
    (Lots 49001-49263) - 11:00 AM Central Time, Saturday, June 9, 2018.
    (Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live starts 24 hours before the live session begins and continues through the session.)

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    Additional Location Info:
    Heritage Auctions - Dallas
    3500 Maple Ave
    17th Floor
    Dallas, TX 75219

    Opening Bid:
    $500
    Bid Protection
    w/ Buyer's Premium (BP) : $625.00 Minimum Next Bid: $500 ($625.00 w/ BP)