Skip to main content
Go to accessibility notice

    Description

    "Custer's Last Fight": The Iconic Anheuser-Busch Advertising Sign. It is difficult to say whether this classic is more familiar as an advertising sign or as a fanciful depiction of Custer's demise. In any case, it is certainly an almost universally-recognized image. Taken from an oil painting presented to the 7th Cavalry, the sign first appeared in an 1896-dated version. It was later depicted by Anheuser-Busch in a number of other versions over the decades. This edition was most likely printed and distributed in the 1930s after the repeal of Prohibition in 1933.

    Measuring 46" x 37" in its original frame, the sign is made of heavy cardboard with a glossy finish. Overall condition is excellent for a sign of this type, with only a few trivial; surface blemishes and a little water staining at the bottom. No Custer collector should be without one!
    From the Glenwood Swanson Collection.


    Auction Info

    Auction Dates
    June, 2018
    9th Saturday
    Bids + Registered Phone Bidders: 7
    Lot Tracking Activity: N/A
    Page Views: 1,192

    Buyer's Premium per Lot:
    25% on the first $250,000 (minimum $19), plus 20% of any amount between $250,000 and $2,500,000, plus 12% of any amount over $2,500,000 per lot.

    Sold for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2020 December 6 Arms & Armor, Civil War & Militaria Signature Auction - Dallas.

    Learn about consigning with us

    Heritage Auctions and Mr. Chad Reingold were...professional and courteous in all transactions and provided outstanding service in answering my many emails. I recommend them at the highest level.
    Killy M.,
    Melbourne Beach, FL
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Video tutorial

    Getting the most out of search