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Home / Historical / 2018 June 9 GEORGE ARMSTRONG CUSTER AND THE PLAINS INDIAN WARS Featuring the Glenwood J. Swanson Collection Legends of the West Signature Auction - Dallas Auction #6197 / Lot #49173
    LOT #49173  | 
    Sold on Jun 9, 2018 for: Sign-in or Join (free & quick)

    "Custer's Last Fight": The Iconic Anheuser-Busch Advertising Sign. ...

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    Advertising:Breweriana, "Custer's Last Fight": The Iconic Anheuser-Busch Advertising Sign. ...
    Sold on Jun 9, 2018 for: Sign-in or Join (free & quick)
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    This item's owner is actively responding to offers, usually within 3 days. Most owners in this category are still actively buying, and therefore interested only in offers where they can net (after our 10% fee) an amount sufficiently above today's market value. Owners in this category seldom counter-offer, and will usually simply reject offers placed at current auction values or lower.

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    Description

    "Custer's Last Fight": The Iconic Anheuser-Busch Advertising Sign. It is difficult to say whether this classic is more familiar as an advertising sign or as a fanciful depiction of Custer's demise. In any case, it is certainly an almost universally-recognized image. Taken from an oil painting presented to the 7th Cavalry, the sign first appeared in an 1896-dated version. It was later depicted by Anheuser-Busch in a number of other versions over the decades. This edition was most likely printed and distributed in the 1930s after the repeal of Prohibition in 1933.

    Measuring 46" x 37" in its original frame, the sign is made of heavy cardboard with a glossy finish. Overall condition is excellent for a sign of this type, with only a few trivial; surface blemishes and a little water staining at the bottom. No Custer collector should be without one!
    From the Glenwood Swanson Collection.

    Auction Info

    Auction Dates
    June, 2018
    9th Saturday
    Bids + Registered Phone Bidders: 7
    Lot Tracking Activity: N/A
    Page Views: 1,398

    Buyer's Premium per Lot:
    25% on the first $250,000 (minimum $19), plus 20% of any amount between $250,000 and $2,500,000, plus 12% of any amount over $2,500,000 per lot.

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    Sold on Jun 9, 2018 for: Sign-in or Join (free & quick)
    Sold on Jun 9, 2018 for: Sign-in or Join (free & quick)
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