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    Description

    "Custer's Last Fight": The Iconic Anheuser-Busch Advertising Sign. It is difficult to say whether this classic is more familiar as an advertising sign or as a fanciful depiction of Custer's demise. In any case, it is certainly an almost universally-recognized image. Taken from an oil painting presented to the 7th Cavalry, the sign first appeared in an 1896-dated version. It was later depicted by Anheuser-Busch in a number of other versions over the decades. This edition was most likely printed and distributed in the 1930s after the repeal of Prohibition in 1933.

    Measuring 46" x 37" in its original frame, the sign is made of heavy cardboard with a glossy finish. Overall condition is excellent for a sign of this type, with only a few trivial; surface blemishes and a little water staining at the bottom. No Custer collector should be without one!
    From the Glenwood Swanson Collection.


    Auction Info

    Auction Dates
    June, 2018
    9th Saturday
    Bids + Registered Phone Bidders: 7
    Lot Tracking Activity: N/A
    Page Views: 1,133

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