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    Description

    "Custer's Last Fight": The Iconic Anheuser-Busch Advertising Sign. It is difficult to say whether this classic is more familiar as an advertising sign or as a fanciful depiction of Custer's demise. In any case, it is certainly an almost universally-recognized image. Taken from an oil painting presented to the 7th Cavalry, the sign first appeared in an 1896-dated version. It was later depicted by Anheuser-Busch in a number of other versions over the decades. This edition was most likely printed and distributed in the 1930s after the repeal of Prohibition in 1933.

    Measuring 46" x 37" in its original frame, the sign is made of heavy cardboard with a glossy finish. Overall condition is excellent for a sign of this type, with only a few trivial; surface blemishes and a little water staining at the bottom. No Custer collector should be without one!
    From the Glenwood Swanson Collection.


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    Auction Dates
    June, 2018
    9th Saturday
    Bids + Registered Phone Bidders: 7
    Lot Tracking Activity: N/A
    Page Views: 801

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    Consign to the 2019 September 14 - 15 Americana & Political The David and Janice Frent Collection of Political & Presidential Americana 8 - Dallas.

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    We had a wonderful time in New York during the October 2013 Historical Manuscripts auction that featured my mother’s papers collected during her tenure as Martin Luther King, Jr.’s secretary. In fact, the entire experience from beginning to end has been a pleasure.
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